Organizational Behavior and Communication in the Walt Disney Company

This paper focuses on the presidencyal behavior and parley within the Walt Disney familiarity. This piece contains a word on The Disney conjunctions philosophy, mission statement, visual modality statement and determine and its affect on organizational behavior and communication. The Disney phoner is an multinational organization in which communication role plays an important office in the organizations cognition and organizational culture. The Company supports its value done its actions and communications among and within pose members (employees) as well as the general public.The Walt Disney Company started with a filch a favorite comment made by Walt himself as he looked back at the humble beginnings of his organization. The Companys philosophy, mission statement, vision statement and values come directly from The Companys one-year report (2010). The Companys philosophy is taken directly from Walt Disney himself where either child is born with a vivid imagination wh ich became the foundation for live sequences of fantasy, visits to the depths of the ocean and dreams of flight into Space.The Companys mission statement is to be one of the worlds leading producers and providers of recreation and information. Using our portfolio of brands to differentiate our content, services and consumer products, we adjudicate to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The vision statement reads The Walt Disney Company is to be the preeminent leader in the field of family entertainment.The Company values argon Innovation, quality through steep standards of excellence and maintain quality standards for all product categories Community to prep are a positive and inclusive idea about families and provide entertainment experiences for all generations to share. Every product will tell a point and will be timeless and engaging to inspire and delight Optimism which focuses on hope, aspirat ion and have positive resolutions and Decency where the association honors and respects the trust population place in the Company and provide an atmosphere to create gambling and to laugh at experiences and themselves.Communication plays a crucial role in perception and organizational culture within The Disney Company. A significant part of communication lays the question of trust between people receiving information and those loose information. Thomas, Zolin & Hartman, 2009 discussed the capability of trust and communication improving organizational concerns relating to employee participation and trade performance. Open communication is a factor relating to interpersonal trust.If employees cannot trust supervisors consequently employees hesitate to work towards organizational goals. When companies exhibit openness, it promotes the organizations commitment to it culture and values (DeRidder, 2004). Being a global company, Disney employs people with diverse backgrounds and nati onalities and being unable(p) to evanesce and work together can create problems. The Company aligns its communication style with its culture and values through the use of story singing.Using a order called the Grandparents Story, Murray Nossel teaches employees of global companies how to listen and communicate with each opposite (OConnor, 2010). Nossel says the use of storytelling brings people together because everyone has a Grandparent story and key to the regularity is not the story itself, but people listening (OConnor). Barker and Gower (2010) recognize storytelling as a persons ability to establish a common ground and social relationships.By creating a picture through stories, organizations are able to represent personal, interpersonal and corporate perspectives on a social level (Barker and Gower). A noteworthy part of communication is dealings with and resolving conflict. The Disney Company faced significant communication conflicts with Euro Disney (now Disneyland Par is) in France. sooner of listening, assimilating and communicating with the cut people and their culture, The Disney Company dictated how the place would be set-up, prices to charge and create another America in France. fit to France, everything had to be the Disney way and the French and their culture were pushed aside adding to a irrelevant environment (Spencer, 1995). The Company should have formed a group with French and American members to work out conflicts because the opinions of the members create discussions establishing an improved detailed method rather than a singular perspective (Jehn and Mannix, 2001). To improve communication with and among groups, The Company should follow the methods of recently acquired Pixar Company.The people at Pixar have the freedom to communicate with anyone in a safe environment to offer ideas and criticism with explanations from anyone at any level in the organization. The leadership at Pixar explains that creativity is underside the co mpanys success and having an open communication format is the buns of the company culture (Catmull, 2008). Disneys espoused values align with its enacted values. The Disney Company focuses on the customer and their experiences and even created a new term called guestology (Innovation value).The term applies to the vastness Disney puts on understanding their customers. Disney measures the amount of time a customer has to wait, the fare of acceptable drops on the ride Tower of Terror and what prices guests are volition to pay before becoming unhappy (Quality, Every product telling a story and Optimism values) (Ford and Heaton, 2001). According to Ford and Heaton, the organizational culture of The Disney Company guides and directs employees on how to handle situations using honor and respect that may not appear during formal training (Optimism value).Disney cast members (employees) are empowered to draw off decisions or perform reasonable actions to satisfy guests (Decency value). According to Michael Griffin, Vice chairperson of communications for Walt Disney World, when it comes to communication, Disney disseminates in writing the same information to cast members as it does to the general public. When it comes to information not in writing, team leaders are informed and they in turn verbally inform their members. According to Griffin, the company does everything to protect the brand (Elsasser, 2009).As the Walt Disney Company grew through the innovative efforts of artists and technology, the Company maintains its philosophy of creating with the vivid imagination of a child. As the company grew to international status through movies, amusement parks and Broadway productions, the company continues to maintain its lettering to providing innovative, quality entertainment for all members of the family. The Disney Company communicates its corporate values which are infused in the organizational culture, instilled in employee training and acted upon with honor and respect to the customer.