Banyan Tree Essay

stripped advertising, still proud take aim of score awargonness d matchless come withs public relations and global merchandise programs. Faced the ch wholeenge of translating and maintaining the success of a deferral Asian hospitality nock into various commercialize divisions on a global scale Innovative niche product that could similarly bridge the footing gap in this market building a resort comprising individual villas with top offic every(prenominal)y inspired architectural send off and positi wholenessd as a romantic and intimate titlark for thickenings chancel for the finds.banian tree maneuver aim local culture and heritage and promoting cottage Crafts, retail outlet showcasing native crafts, working closely with crossroads cooperatives and not-for-profit craft market agents. Marketing lavishly-end travel magazines in primal markets public relations global trade programs (increase editorial c overage) few see whole deals agreementrs in each tailed market agents excessizing in exlusive luxuriousness holidays targeted at wealthy customers membership in the Small Luxury Hotels and Leading Hotels of the public GDS cose BY (own global distribution musical ar shedment used by travel providers to sour airline, hotel, car renting and other(a) distribution relegateners more or less the world.Actively caring for the rude(a) and human environment, revitalizing local communities, worked actively to preserve, protect, and promote the natural and human environments in which BYT resorts where hardened. Minimizing the impact on the environment super acid Communities = planted channelizes, engage local communities, associates, guests to division the causes of climate change and actions that can disregard our collected carbon footprint. fleece qualified pressing Fund to further support union-based and environmental initiatives in the regions where it has a social movement.The union believed in building pr ofitable resorts that would benefit the ring environment and contribute to local economies by dint of the creation of employment and community increment projects. Businesses with local farmers and traders by making it a point to purchase fresh score from them. Community Relations Department was circumstances up to develop and manage community outreach programs. Seedling BTHRs formalized program which aimed to serve oung adults from local communities and motivate them and provide the kernel for completing their education to successfully slip in the labor force as adults. hereafter openening city hotels and angsana hotels in Dubai and London (angsana rat in response to the demand for hotel operators in Asia that were keen to introduce spa service in their hotel, it is more contemporary and cheap fall guy. Musem Shop by banyan tree joint partnetship with Singapors national heritage board to showcase Asia sizeable and diverse cultural heritage through rummy museum-inspire d merchandise.banian tree steer Holdings ( banyan tree steer) is an investing holding company involved in managing and developing premium resorts, hotels and spas in the Asia Pacific. To date, the banyan tree steer free radical manages and/or has get out power interests in close to 36 hotels and resorts, around 73 spas, 91 galleries and 3 play courses in 28 countries The company operates in Asia, Mexico and Morocco, New Zealand, Africa, Dubai, and the UK. banyan steer operates through three business instalments hotel investing, retention gross tax, and fee-based.The hotel investments segment relates to hotel and restaurant cognitive processs. The lieu gross gross sales segment comp hop ons hotel residences, lagoon suitablety sales and developing project/site sales. Hotel residences business relates to the sale of hotel villas or suites which ar part of hotel operations, to investors infra a compulsory lease back down scheme. Laguna property sales bu siness relates to the teaching and sale of properties which argon standalone vacation homes in Laguna Phuket. Development project/site sales relates to pure development land sales or development land sales which be fully or partially veritable with infrastructure.The fee-based segment comprises the forethought of hotels and resorts, the charge of an as order-backed terminus club, the management of private-equity specie, the management and operation of spas, the sales of merchandise, the provision of architectural and fig work, the management and ownership of play courses, and rental of retail outlets and offices. The companys subsidiaries (dochterbedrijf) embroil banian tree shoetree health club Bangkok, banyan tree manoeuver watering place Bintan, banian tree manoeuvre Spa Ringha, banian Tree Spa Phuket, banyan tree Tree Sanya, and banyan tree Tree Macau, among others. banian Tree Holdings (banian tree Tree) is engaged in the management and development of premium resorts, hotels and spas. The companys key services hold the following. Hotel and restaurant operations Sale of hotel villas or suites Development and sale of properties Pure development land sales perplexity of hotels and resorts Management of an plus-backed destination club Management of private-equity descents -Management and operation of spas Architectural and see services Management and ownership of golf courses lease of retail outlets and offices.The following companies atomic number 18 the study competitors of banian tree Tree Holdings extra interchange Plaza Hotel Public Company Limited Four Seasons Hotels Inc Associated International Hotels Ltd In the past tense few years, such events risks as the Tohoku seism and tsunami, bird flu, floods and riots in Thailand have been warm on our industry, ca apply tourism as a whole to dry up in their wake. By comparison, economic recessions be part and parcel of the business cycle, which we atomic number 18 ab le to fool away in our dance step and counter with a variety of measures.During the year, the world remained mired in the European self-reliant debt crisis and American economic weakness. Although these conditions affected our arrivals in general from Europe, we were able to capitalise on the convey Chinese market. At our four resorts in the Maldives, for example, the number of Chinese guests surpassed those from Europe. In our walk out efforts to rebalance the conferences assets, we do the covenant purchase of banian tree Tree Seychelles which gave rise to a net gain. We also sell and leased back Angsana Velavaru in January 2013.The loan-blend structure of this deal is a starting for Banyan Tree, and we be pleased with how it allows us to rebalance our portfolio while still participating in the profits from the operations of Angsana Velavaru. 2012 with overall tax developing 3% to S$338. 4 million. Due to improved results from our hotel investments and fee-based busi nesses, as head as a higher piece from completed sales of property units. crowd EBITDA was S$74. 5 million, up 51% on the back of higher taxation and a gain on the pot purchase of Banyan Tree Seychelles.This in turn resulted in PATMI increasing by 856% (S$14. million), tempered by higher finance costs and income tax expenses. HOTEL INVESTMENTS Our hotel investments delivered a unassailableer execution of instrument in 2012, with Group-owned hotels posting total revenue of S$187. 7 million, up 15% from the previous year. This was due to the higher region from our Thai properties and the consolidation of revenue from Banyan Tree Seychelles from 2Q12 onwards. These gains were partially offset by lower berth revenue from our Maldives properties as Banyan Tree Vabbinfaru and Angsana Ihuru were temporarily closed for refurbishment.As a result of the increase in revenue, EBITDA for this segment grew by a water-loving 69% to S$36. 6 million. home SALES Revenue from property sales was S$42. 7 million. The 36% abate was due to the sale of development sites in Lijiang, Yangshuo and Huangshan to our china Fund in 2011. Excluding those transactions, revenue and EBITDA from property sales saw step-up of 43% and 74% respectively, thanks to a higher contribution from completed sales of property units. FEE-BASED Total revenue from our fee-based businesses registered egression of 9% to reach S$108. million.This was attributable to an increase in fees from hotel management and architectural and interior be after and other services. Accordingly, EBITDA for our fee-based businesses grew by 23%. 2013 appears to be another intriguing year for the global economy. We anticipate go along weakness in our European target markets. In Asia, which has been the worlds economic engine these past four years, ripening is likely to moderate. Despite the cooling of chinawares economy, the tourism market some(prenominal) inbound and outbound is expected to stay to grow.The Ch inese government is aggressively promoting municipal tourism as part of its dodge to increase domestic consumption, thereby padding the slow great deal in export manufacturing. Banyan Trees strong brand and rapidly expanding footprint in chinaware allow position us to take advantage of this trend. Our seven regional merchandise offices in China leave alone be invaluable in enabling us to tap the vast potential of this market and to enhance awareness of our hotels with key accounts in China.Our strategy going away will include continuing with our asset rebalancing to open value and deploy capital to more promising markets. At the same time, we are exploring the possibility of extending the successful Fund manikin into other areas. In terms of growing particular segments, we will be counseling on increasing income from our fee-based and property sales businesses. We have built the fee-based segment to a point where it now has an impetus of its own.On the property sales fron t, we plan to move into selling more primary and serviced residences. radical residences down the stairs the Banyan Tree brand, We will also be going forward with the establishment of a third brand of residences to be solo sold and managed by us. Rather than compete with local property developers, we will leverage our branding and design skills to market to a niche listening in China. We will also be going forward with the establishment of a third brand of residences to be wholly sold and managed by us.Catering to an entirely untried market of price-conscious buyers, these properties will be smaller in size to that extent deliver the quality and innovation that are hallmarks of Banyan Tree. Strongly associated with our brand is the fantasy of a triple bottom line. In our pursuit of economic, social and environmental success, we made major investments in resource conservation, preparedness and benchmarking, greening and community efforts in 2012. beneath the EarthCheck sy stem of sustainability certification, we also planted in six-year a total to over 220,000 trees.Banyan Tree Hotels and Resorts offer an intimate sack out experience featuring its signature blend of romance, greening and exotic sensuality. Our philosophy is based on providing a place for rejuvenation of the body, estimation and soul a Sanctuary for the Senses. Placing special emphasis on providing guests with a sense of place, each Banyan Tree property is designed to fit into its natural surroundings, using indigenous materials as far as possible and reflecting the landscape and architecture of the destination.Pioneering he tropical garden spa innovation with Asian health and beauty remedies passed down from generations, Banyan Tree Spa was created as the signature experience in all Banyan Tree resorts, to complement the Sanctuary for the Senses wellness concept. With the emphasis on high service standards and consistency, therapists are professionally handy at Banyan Tree Spa A cademies in Phuket, Thailand, and Lijiang, China. The Banyan Tree aim supports local communities by exhibiting and retailing indigenous handicrafts, which are also found in the resorts.A quintessential highlight of the Banyan Tree experience, Banyan Tree heading aspires to recreate the unique Banyan Tree experience with its extensive selection of Asian-style furnishings, Banyan Tree Spa collection, eco-friendly products, indigenous village handicrafts, ethnic apparel and accessories, and objects dart. Banyan Tree Holdings Limited is a leading, internationalist hospitality brand that manages and develops premium resorts, hotels and spas. Its innovational business model is based on seven business segments generating multiple income streams that is unique in itself within the hospitality industry.This radiation diagram of developing and managing complementary product offerings with in-house endowment breed makes it difficult for competitors to duplicate with the same lev el of success. Banyan Trees vertically integrated business model comprises Hotel investment Banyan Tree owns and manages luxury hotels nether its brands, as well as hotels that are managed by other world-class operators. Hotel management Banyan Tree additionally manages properties under the Banyan Tree and Angsana brands for other owners.canopy Marketing Group Pte Ltd A company wholly owned by Banyan Tree Services, Canopy Marketing Group Pte Ltd provides high-level strategic insights on various global niche markets to drive top line performance of our diverse range of lifestyle products including hotels, resorts, spas, gallery, destination club and residential ownership. It has a full-suite of merchandising capabilities specializing in the branding, marketing and promotion. Spa operations Banyan Tree Spa pioneered the tropical garden spa concept, and has since grown to over 60 outlets worldwide. impetus operations The retail arm is amalgamated under Banyan Tree Gallery, which comp rises five brand segments located in over 70 stores worldwide. Hotel residences Hotel inventory are mainly sold under the brand evoke Banyan Tree Residences. Property sales Properties that are not part of hotel operations are sold by our adjuvant company, Laguna Resorts and Hotels, and its subsidiaries, in Laguna Phuket. programme and other services Revenue from design services is earned by Architrave, Banyan Trees in-house architectural arm. different service fees include income from operating golf clubs. Real Estate Hospitality pecuniary resource Banyan Tree capital was set upto tap private equity and other sources of investments in order to provide a cost efficient structure to fund the Groups approaching developments. With well-nigh 8,000 associates of over 50 nationalities, the diversity of its hands is a key feature of the Group and attend tos to inspire its international outlook. To address its natural endowment development needs, Banyan Tree launched Banyan Tr ee Management Academy (BTMA) in 2008.This centralised training facility located in Phuket, Thailand will train future Banyan Tree leaders essential to sustain organisational effectiveness and to meet the demands of its rapid global growth. Part of Banyan Trees vision has always been to grow into a global business, with a portfolio of properties strategically placed around the world. The Groups mission is inextricably intertwined with its commitment to bodily social responsibility and sustainable growth, as it continues to expand globally.The launch of Banyan Tree Residences, which allows investors to buy their own signature villa, townhouse or apartment in Banyan Tree resorts. Banyan Tree Private charm was launched to cater to the growing niche for destination club membership 2005 Marking the aggroups long awaited despoil into China is Banyan Tree Ringha, in Yunnan. 2001 Banyan Tree established the Green Imperative Fund to formalise its merged social responsibility efforts. Th e Banyan Tree Spa Academy was set up to provide training for new therapists as well as research new treatment recipes and techniques.Banyan Tree big(p) is a authentic farming fund management company established by the Banyan Tree group, a storied luxury hospitality company listed in Singapore, to focus on hospitality-based real estate investment. Banyan Tree slap-up raises, develops and manages brand hospitality funds in key development markets of the Banyan Tree group. With a combination of fund management and asset development capabilities, Banyan Tree Capital leverages on the groups expertness in premium hospitality real estate development and anagement to generate enthralling investment returns for its investors. Banyan Tree Capital is headquartered in Singapore with offices in China and Vietnam. We have successfully achieved higher dwell rates than the existing market in locations such as Lijiang, the Maldives and Seychelles. We have also found that our iconic brands als o help raise the value of the surrounding land. Our groundbreaking city products combine all the iconic elements of our brand and differentiate developers within established, high cost city markets.We have the flexibility and capabilities to adapt our model to various locations so as to maximize returns for the developer As part of our strategy of enlarging our footprint in China, we will also be launching dickens more hotels in Shanghai and one in Tianjin, adding to our ever growing presence in various gateway cities. We are also employing our capabilities all across China, where heavy(p) tracts of land are being developed into gated residences and luxury hotels offered to the Chinese elite.One of Banyan Trees prime concerns is its associates. We feel ourselves in providing high levels of service faithfulness and providing tailor made training and life story development programmes for our employees. No stone is remaining unturned in regards to training and proper introducti on before a Banyan Tree is put into operation. Trained to the canonical standards of 5 star hotels. Employees were empowered to form creativity and sensitivity although the strict administrative rules of the management.Employees were taken to and from work in air-condition buses, access to various amenities (good-quality canteens, medical checkup services, childcare facilities). Banyan Tree is one of the worlds biggest and well know spa operators. Our levels of quality and service are unparalleled and uncompromised. We are the only vertically integrated hospitality company with strong capabilities to tackle and anticipate the challenges of master planning and developing an integrated resort. We are able to take a property from institution to delivery with efficiencies that is entirely brand specific.Our n-house design team, Architrave, and project services team are extremely involved in all phases of the development master planning, designing, developing and coordinating, to f asten developers a timely delivery of their asset. creation experienced developers, we are able to figure that efficiencies and economies of scale are maximized along with guest experiences. Bintan, the Maldives and Phuket where the Angsana resort is positioned next to a Banyan Tree resort with shared back of house facilities. This model has allowed us to lower costs without cannibalizing rates, thereby boosting returns for our developers.