Processes of Cultural Diffusion

Processes of ethnic DiffusionWorld has now become a global village. By global village what we mean is that e precisething is available to every person finished the process of free information flow (Ascher, 2010). Globalization has brought everything closer and that has happened finished and through ethnic dissemination. Now to understand what cultural spreading is, we first give way to feel a fair idea all over what is diffusion. Secondly in that location is well defined process through which a refining is soft in other burnishs and makes it mark. This goal diffusion affects international line of confidence to the sum total because when we say that globalization seduce do its presence felt in the global economy, we see that it is thither because of acculturation diffusion in varied ways. This has also lead to come sort of cultural imperialism which we shall discuss in length in paragraphs to come.Culture diffusion happens when non material and material assimilat ion travels to other(prenominal) glossiness (Wise, 2008). How this happens is a million dollar question which of necessity to be answered correctly and to the point. To have a profound knowledge over how it happens we go to the basics of it which is floriculture hearth. Now culture hearth is a household where civilizations first began and then they spread to different atomic number 18as. Nowadays culture hearths are considered to be in those countries which are well developed and whose culture gets fan out to other developing countries because they have to be in bicycle-built-for-two with each other so to have a sincere and feasible trade. If we talk by considering the present foundation and international trade, we see that this cultural diffusion has spread many cultural s indications wherever they got a chance to get cushy. Some clippings this spread is so rapid that no oneness can find out its tooth root, timing and spread. There are two different ways in which a cul ture is flabby to another culture one is acculturation and another is Assimilation (Howes, 1996). both(prenominal) are the ways in which culture is diffused in another culture. In acculturation what happens is that some cultural traits of strong cultures are organism interpreted up by weak cultures like in antediluvian times we see that Spain had some cultural traits which are taken from Aztecs. in like manner if we see examples in the modern world we observe that a very common address hello is also a cultural trait which is be taken by many cultures as a greeting by default. Why that happened so? Because it has its roots in western world and as West dominated for the last two centuries, all the trade, rules and policies were being written and implemented by Western countries which influenced weak cultures to adopt the greeting and many other things which now we call globalization.On the other hand, another way in which a culture can be diffused is through immersion. In assim ilation what happens is that cultures are intertwined with each other in such a way that it is hard to distinguish between where its origin had been. Lets for example when Arabs came to Indian Subcontinent, the Indians had nothing than a piece of cloth wear up to their knees with an open jacket as their vests precisely Arabs brought a stark naked culture of a full length suit of cloth cover charge whole body. Now after centuries the Mongols and the warriors from Afghanistan brought minor changes to the original dress which made tribe easy to carry, walk and most of all made it topper attire which can be used for combat purposes also. End military issue was that the whole thing got assimilated with each other so quickly that at that place was little difference left between what people wear in Arabian countries mainly the natives of Arab Emirates and the people wear in subcontinent. It specially pertains to the salad dressing of men. other thing which effects diffusion is the cultural barriers, time and blank space delay and lastly physical barriers (Rauth, 2004). Cultural barriers includes things which are not gratifying to other culture at any cost for example Mc Donald came up in India with its different burgers mainly in boeuf scarcely as Indians hold cow as sacred, they do not go for it so Mc Donald have to introduce veggie burgers instead of beef as local cultural barrier never allowed any assimilation or acculturization to take place. In time and distance delay, diffusion is hampered because time and distance which it would take to reach another culture would be to a greater extent(prenominal) and then would become less futile for example Eskimos who live at poles, their cultures and way of living is different from us and still they are barely to have culture diffusion (Howes, 1996). Time and distance delay is slightly linked with the physical barriers also which also helps in making things drab for cultural diffusion to take place for exa mple the terrain which is very arduous to pass would obviously make things worse for people to travel then making it hard to diffuse a culture or besides a sharp weather change would also create a physical barrier for culture diffusion to take place as it would be difficult to take things from one culture to another as culture traits differ from each other or not yet close to each other.That culture is diffused either in expansionary diffusion or relocated diffusion (Said, 1994). We have seen that expansionary diffusion have taken place in most of the places in world where West culture is being espouse by the elite and now it is being patrimonial to the lower end of the population. This sort of diffusion is known as vertical diffusion in where the spread of a new-sprung(prenominal) culture takes place from top to bottom. Example of this is the coffee shops like star bucks, which had no supposition in south Asia but they are brought by Westerners who came here for work purp oses. They first inculcated the trend in elite and now it is being take by every person as it have has transformed many old kiosks for betel leaves and cigarettes into coffee shops. Similarly blackberries many corporate customers have this gadget in their hands which is attracting other upper middle crystalise people to have it too so to have some satisfaction. Other types include relocation diffusion which happens when people take their innovations with them to a new place like for example Jews. Jews in Europe were really good in scientific knowledge and due to their astuteness they were being exploited and were sent to concentration camps. When after the world war they relocated themselves in different parts of the world, they went with their knowledge and innovations which brought a lot of prosperity somewhat the globe. Another example of it can be AIDS which spread through relocation diffusion as disease is carried by one person who migrates to another society with having a different culture.Now as diffusion is discussed at length, we now see that whether cultural imperialism can be completed through cultural diffusion? Yes to some extent I would tot to it because in international business when there is trade and goods flow from one place to another, it not only takes a new product crosswise the borders but also takes its culture to another place. In other voice communication level of diffusion depends on the factors discussed above and also on a culture being strong as to the culture where it is being diffused as being weak (Hobson, 2010). Like for example the trend of suits approximately the world, from where it came? It came and assimilated in our culture because it was being followed by a strong culture or in cultural hearth which is American and Europe and from there it diffused to all parts of the world. Mens formal suitings, as we all know, have such an importance that now if a south Korean business tycoon needs to do a deal with his Indian reproduction to open up a microchip factory in Delhi, they would be following their own business rules and formalities but their attire would be formal and would follow the strong cultures dress code which is to have a formal dress suit. Moreover the casual dress in China, a decade ago was not jeans and a tee shirt but now they have taken the affect of American culture as it diffused into their society but why? Because more than 70 percent of chinas trade is bound for America so Chinese have adopted some practices of American culture which shows us that yes there is diffusion of culture but that does not proves cultural imperialism at any point people went towards tee shirts and jeans because they were easier to handle, according to the young generation, as compare to traditional cause suits for men and traditional Chinese for women. Apart from this, cultural diffusion does not reflect cultural imperialism for example whole world is following more or less same accounting principl es so the rules of debit and credit are same so to imply that it is a product of a particular nation or it is a part of any culture would be a gross mistake. Yes its true that methods of accounting were first brought up by Chinese but significant changes were made throughout.