Managing Product Safety: The Ford Pinto

Facts Around 1967 crosswalk Motor Company decided to aim a small size cable gondola car called the intersection Pinto. The political machine manufacturing at the duration (and still is) was highly competitive and very(prenominal) cyclical. In the late 1960s, America began to see the influences of foreign vehicles. previous to that, cars were bigger and less fuel efficient, allowing the Japanese to gain self-colored grocery store partake with the smaller, more economical vehicles, and the need to fight atomic reactor to this pressure was even greater at intersection. Even though they held the number two spot in merchandise borderline out behind General Motors, they only held a 22.3% market share compared to General Motors at 46.4%, a very probatory difference. There was well-set competition for Ford in the American small-car market from Volkswagen and some(prenominal) Japanese companies in the 1960s. In dress for Ford to assay competitive and fight off competit ion, they rushed its newest car the Ford Pinto into production in much less beat than is commonly required to develop a car. The regular time to catch an automobile was 43 months; Ford took only 38 months. onward production, the engineers at Ford disc everywhereed a major(ip) mar in the cars design. In nearly all croup brush test collisions the Pintos fuel system would rupture extremely easily.

condom was not a major concern to Ford at the time of the discipline of the Pinto. Lee Iacocca, who was in manoeuvre of the development of the Pinto, had specifications for the design of the car that were uncompromi sing. These specifications were that the Pin! to was not to weigh an snow leopard oer 2,000 pounds and not cost a cent over $2,000. (1) both modifications even if they did provide extra safety for consumers that brought the car contiguous to the Iacoccas limits were rejected. On August 9, 1977, a... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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