Week Four Individual Assignment: Promotional intermix Company: electric glow Product: gloriole tautologic Methods study: Print, Television, Internet ·         Print ad: o         powder store ad showing two bottles of Corona sitting on a tropical beach. one bottle is full, and has the tag line, highschool tide, while the other is blank and has the tag line, low tide. o         Promotional message in the crisscross ad is that Corona can help you feel relaxed and not worry slightly the things that plague our everyday lives. The message is conveyed by means of the informality of the ad: there are no great behave on the beach, no distractions, just the ocean, white sand, and a plain, get going wooden table on which the two bottles sit. ·         Television ad #1: o         Ad begins with a changeable of a travel ship out at sea; you regard its snout a few times, and an announcement on get on to vit al passengers to activities on board, such as a obliviousness tourney that starts in 5 minutes on the captains deck. Then, the photographic camera dick late angles outside from the ship, and the announcement gets fainter, but the bird of Minerva becomes meagerly louder.
The camera continues to turn, eventually towards the beach, where we find that the source of the schnoz was really not the ship, but rather, a young gibe lazily making horn noises by blowing on the verbalise of their Corona bottles. The beach is otherwise completely empty, and waves are slowly imbrication at the white sand. It is virtually the same shot as the score ad, except for ! the couple. The ad ends with the tag line, Miles away from ordinary. o         This ad is obviously in the same opinion as the print ad, and goes for the same feeling: relaxation, not warmth about activities or responsibilities, rather, just being. ·         Television... If you want to get a full essay, guild it on our website:
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